The posts were in Hindi language to better connect with their TG.Īll the promotional posts were released between June 1 and 7.
#Devon ke dev mahadev episodes series
They planned to share a series of promo videos of the characters of the show and created a virtual invitation card for the episode.
#Devon ke dev mahadev episodes tv
Shemaroo TV utilised their social media handles for a cross promotion activity to showcase promos of the ‘Shiv-Sati Vivah’ episode. The target audience for the campaign were both male and female in the age group of 22-35 years, along with a slightly younger and social media savvy audience of the Hindi speaking belt from Tier 2 and 3 regions. Shemaroo TV wanted to reach out to audiences in Tier 2 and 3 markets that make up a bulk of the viewership of the show via social platforms. To create a buzz around the episode, Shemaroo TV launched a massive social media outreach via Facebook, Instagram and Twitter. There was high audience anticipation for the special episode of ‘Devon Ke Dev… Mahadev’, where Shiv-Sati wedding was to be aired on June 9, 2020. During the nationwide Lockdown, with popular series making a comeback, Shemaroo TV re-telecast the show in May. The show has been dubbed in Bengali, Tamil, Malayalam, Oriya, Telugu, Assamese, Marathi, and Indonesian languages. It first premiered in the year 2011 on Life OK, wherein it gained 3 TVR within two months of its launch. ‘Devon Ke Dev…Mahadev’ is a mythological drama series based on Lord Shiva. It offers a variety of programming like ‘Devon Ke Dev…Mahadev’, ‘Great Indian Laughter Challenge’, ‘Ssshhh… Koi Hai’, ‘Zabaan Sambhalke’ and more. Shemaroo TV is an FTA channel aimed at HSM audience, sporting the tagline ‘Badalte Aaj Ke Liye’. GE channels quickly followed suit and brought back mythological shows on their own channels. ‘Ramayan’ telecast on DD National garnered 170 million viewership for the first four episodes alone. When Lockdown began, television channels, starting with Doordarshan, brought back beloved mythological shows like ‘Ramayan’ and ‘Mahabharat’ and won a lion’s share of the viewership pie. Shemaroo TV’s marketing strategy for ‘Devon KeDev….Mahadev’ episode on Shiv-Sati Vivah rules Indian Television Market.
0 kommentar(er)
